Tuesday, June 29, 2010

BBC has too much fluff for entrepreneurs, says Sanchita Saha

By Richard Tyler Published: 5:21PM GMT 08 Mar 2010

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Sanchita Saha is the CEO and owner of CitySocialising.com Sanchita Saha straightforwardly acknowledges she schooled profitable skills in her 9 years at the BBC Photo: Geoff Pugh

Now, twelve years on, she has incited the tables and recruited her old trainer from Radio 1, Miles Eames.

With large-scale redundancies programmed at the BBC, most small beautiful businesses might be deliberation employing people seeking to leave the media behemoth.

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However, the 34-year-old warns alternative entrepreneurs to think delicately prior to you do so. "Don"t do it," she says, with a laugh.

"I have recruited dual out of 4 of my comparison managers from corporate backgrounds and they are really opposite backgrounds from an early- theatre environment. They all had a shock. They had to assimilate you have to be accountable. There isn"t this feathery covering on top of and next you and actions verbalise louder than words. PowerPoint presentations usually don"t cut it."

She says her corporate recruits are a "work in progress", carrying arrived last April. "They are removing there. For both of them [the alternative was from KPMG] all of their careers have been formed in a big corporate. They assimilate that the landscape is opposite here, but it"s severe to get absolved of all that fluff."

The BBC in sold is not a full of health sourroundings for people with ideas, she believes. "Although it wants to be, it is so really not an sourroundings where you can be creative. You can be mutilated there."

That said, Ms Saha straightforwardly acknowledges she schooled profitable skills in her 9 years at the BBC. "It"s a really great precision ground. I did a year and a half in financial and thereafter operations at Radio 1. It gave me a great education in how a inhabitant air wave hire is run."

She was thereafter picked to be piece of an eight-strong group rising 1Xtra. "I took that plan from source to launch," she says. The hire went live in 2002 and thereafter Ms Saha had a prolongation role, but found it "not challenging."

So she motionless to leave and set up CitySocialising.com , a website for civic professionals seeking to encounter people and have fun, in Jan 2007.

It right away has over 60,000 members. "We have usually had a jot down week and a jot down month in the last month. Since we relaunched the height in Jul 2009, we have seen a 70pc income enlarge in the last 7 months," she says. City Socialising, that operates a subscription model, is active in nineteen UK cities and is formulation enlargement on to the Continent.

Ms Saha lifted appropriation from angel investors in Mar last year and is raising an additional turn now. "The usually reason we managed to do so was that I could denote we had bootstrapped for most years and that we had been profitable," she says. The ultimate financing will assistance them to strike their aim of some-more than 200,000 members this year.

"The singular offered point is that we honour ourselves on being laid-back, normal people. So the events we organize are social. They are as elementary as going out for a splash after work, going to a gig, a humerous entertainment show or dinner. The people it attracts are confident, urban, relaxed, fun and friendly."

And what did Vanessa Feltz eat for lunch? "Just sandwiches. Lots of small ones," she says, innocently.

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