A style for the thinking woman, by way of Wall London, from Peru

By Hilary Alexander, Fashion Director 1034AM GMT twenty-two March 2010

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What could the Icelandic thespian Björk, 44, have in usual with the elegant writer Lady Antonia Fraser, 77, detached from the actuality one wore a swan to the Oscars, and the alternative as if knows all there is to know about the gusto in Tudor times for roasting them for dinner?

And what links the Hollywood singer Mary Elizabeth Mastrantonio, 51, and Harry Potters shade mother, the British singer Geraldine Somerville, 42? Or the own Queen of Mean, Anne Robinson, 65, and Titania Hardie, the forty-something Australian writer eminent for her novels about spells, fairies and witches?

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What this organisation of different women have in usual is that all are commercial operation of Wall, one of fashions improved kept secrets, and mostly called "the meditative womans label".

Founded in 1997 by the Peruvian-born Hernán Balcázar and his wife, Judith, right away pattern director, Wall deftly tapped in to that marketplace that is so mostly misjudged by the normal high-street formula and that is all but abandoned by cost engineer labels intelligent, high-quality, accessibly labelled garments for the lady who does not wish to see similar to mutton ready to go as lamb or tumble in to the 1950 trap, ie nineteen from the back, 50 from the front. Walls conform mission additionally extends to being non size-specific. Most of the 50-piece spring/summer collection, for example, is accessible in small to large (from 8-10 to 16-18), with sure pieces accessible in XL (18-20). Some tops come in an all-encompassing one size.

The formula is quite eminent for the oppulance separates, such as knitwear (made and hand-finished in Peru utilizing pima, one of the majority higher blends of cotton); hand-painted, pristine silk shirts; tunics and de luxe linen trousers and jackets.

There is in all a clever feeling of the East in the clothes, either it is in the small mandarin collars and square-cuts of the jackets and one-size tops; the delicate, ikat-inspired Japanese knot-dyeing technique that gives a confused clarity to the silks; the drape-and-fold, silk-jersey dresses or the long, shirt-over-trousers silhouette. Judith Balcázar calls it "global clothing, not written to sincerely sexualise, but that gives an achieved magnificence to the lady wearing it".

Despite the importance on peculiarity and hand-finish, the prices sojourn well inside of the essential range a linen/cotton, hand-finished cardigan is �129; a pristine silk, complicated art-print, ""oblong shirt, �119; and a silk, halter-neck, mid-calf skirt in the knot-dye technique, �185.

The integrate can keep their prices in accord with by operative with independent, small manufacturers and lodge industries in South America, China, Mongolia and Europe.

"When we started, the commercial operation plan was underpinned by the experience of vital and operative in Peru. We longed for to do something that could emanate some-more employment," says Hernán Balcázar. "We additionally have a difficult formula of conduct. Our target is to urge conditions in the supply sequence and to be obliged for the role. Employers contingency determine to safeguard conditions for workers are safe, that they are paid a vital salary and that they can work free from harassment. Wall will never make use of suppliers who are reluctant to encounter these standards."

Its right away so most the companys conform truth that commercial operation see this amicable demur as an unique piece of the product they are buying. "Walls garments will not be found on the high street," says Hernán, "because we are not meddlesome in creation disposable fashion."

Photographs John Swannell

Hair and make-up by Carl Stanley utilizing Paul Mitchell/Bobbi Brown

Stylist Hilary Alexander

Fashion partner Natasha Cowan